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Yeni Rakı Müzeyyen
Services Provided
Packaging Design, Art Direction
Client of Tasarımüssü
Diageo
Team
Arda Ülgay, Gamze Güven, Selim Eroğlu
In the memory of the centenary year of the Diva of the Republic, Müzeyyen Senar’s birth, we have designed a collectible limited edition packaging by using our previous design, iconic Yeni Rakı bottle. From bottom to the shoulder, it has degraded red organic dyed body, Müzeyyen typography with matt golden silk screen printing and bright, gold musical illustrations printed as hotfoil, bears traces of the artist’s identity and music. In order to complete the body of the bottle visually, the lid is also prepared in gold color. As a result of comprehensive effort with the suppliers, with its high quality and long-wearing printing, it is presented to the market with a spectacular concert in such a manner that will represent both the artist and Yeni Rakı Müzeyyen brand as best.